Perms are used to add __________, __________, and __________ to flat limp hair.

Volume, texture, style support

Perms aim to give flat limp hair more volume, create texture, and provide style support so the chosen style holds. The chemical action lifts the hair away from the scalp and establishes curl or wave, which adds body and lift (volume). Texture comes from the new pattern giving grip and definition, making hair easier to shape. Style support means the hair can maintain the style you set, rather than slipping back into flatness. Color, shine, or length aren’t guaranteed outcomes of a perm, and while perms can affect moisture or elasticity, those aren’t the primary goals.

Color, shine, body

Curl, bounce, length

Strength, moisture, elasticity

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